Enquirer Consulting Group

Reachable Buyer Map

Prepared for Justin Nyaribo · YARI · September 2026
Here is the map Adriano promised. YARI says it works with founders and service-based businesses in Minneapolis, St. Paul and across Minnesota, so this page maps the part of that market that can be counted exactly rather than estimated: Minnesota's owner-operated practices. What each segment is, who inside it holds the decision, and roughly how many exist. It maps the market around YARI, not YARI itself, and there is nothing to buy at the end of it.
Where the buying decision actually sits
Eight rows, ordered by how directly the segment buys brand, web and content work from someone outside the business. Counts are banded on purpose and describe registered organizations at a practice location in Minnesota, not people.
Dental practices
The most direct buyer on this page. A dental practice competes inside a five mile radius, its patients choose it rather than being sent to it, and the website is the first thing a new patient sees. It also has the two things that make a rebrand actually happen: a reason, usually a new partner, a second location or a name that no longer fits, and one person who can say yes on a Tuesday.
Who holds it: the owner, partner or founder on roughly 930 of these, a president or executive director on about 580 more, and a practice or office manager on about 285. Where a manager is named, they are usually the one who briefs the work and the owner still signs.
Why a network does not reach it: a dental owner is not in the founder circles a Minneapolis marketing network runs through. They are reached in writing, by name, or not at all.
About 2,400
registered dental organizations in Minnesota, including general practices, group clinics, orthodontics, pediatric dentistry and the surgical specialties. About 1,500 sit in the Twin Cities metro and about 920 outside it.
Chiropractic clinics
The purest owner-operated segment in the state. Just over half of these clinics name the owner as the person on the registration, which is the highest rate of any row here. That matters more than the count: there is no committee, no procurement, no agency of record to displace, and the person who decides is the person doing the treating.
Who holds it: the owner, partner or founder on roughly 1,060 of these, a president or executive director on about 570, and the treating clinician themselves on about 235. Practice managers appear on about 70, the fewest of any segment on this page.
Why a network does not reach it: the same trait that makes them straightforward to sell to makes them hard to meet. A single-owner clinic has no marketing seat, attends no marketing events, and sits in nobody's referral loop.
About 2,000
registered chiropractic organizations in Minnesota. About 1,280 in the metro and about 740 outside it.
Eye care
Half practice and half retail, which is why it behaves differently from everything else here. An optometry practice sells frames as well as exams, so it already thinks about display, brand and repeat custom, and it already spends on being seen. It is also the most evenly spread segment in the state, which makes it the one where geography opens the most doors.
Who holds it: the owner or partner on about 290, a president or executive director on about 235, a finance or billing lead on about 120, and a practice manager on about 100. This is the segment where the title on the paperwork is least predictive, so the first job is working out who actually decides.
Why a network does not reach it: nearly half of these sit outside the metro, in towns where a Minneapolis referral chain simply does not run.
About 1,100
registered optometry, ophthalmology and eyewear organizations in Minnesota. About 575 in the metro and about 510 outside it, the most even split on this page.
Therapy, hearing and speech
Small practices that live on referral and are quietly nervous about it. A physical therapy clinic or a hearing practice gets most of its patients sent to it by somebody else, which means its own brand has never had to work hard. When a referral source consolidates or a national chain opens nearby, that changes quickly, and the practice discovers it has no direct route to a patient at all.
Who holds it: the owner or partner on about 360 across the two groups, a president or executive director on about 235, and the treating clinician on about 70.
Why a network does not reach it: these owners spend their week in treatment rooms, and their professional circles are clinical rather than commercial.
About 950
registered physical and occupational therapy organizations plus audiology, hearing and speech organizations in Minnesota. About 575 in the metro and about 380 outside it.
Specialty practices: orthopedics, spine, pain, dermatology and aesthetics
The smallest row here and the one with the most to spend per practice. These are the practices where a patient chooses on reputation and appearance, where the treatment is often paid for directly, and where a competitor two suburbs away is running real campaigns. They are also the most likely to already have an agency, which makes this a replacement market rather than a first-purchase one, and replacement work starts from a specific complaint rather than a pitch.
Who holds it: the owner or partner on about 90, a president, CEO or executive director on about 85, an administrator on about 43, and a finance lead on about 32. This is the one row where the executive title rivals the owner title, because aesthetics practices are more often built as companies than as partnerships.
Why a network does not reach it: it is small enough that you cannot stumble into it. Reaching 320 practices means naming 320 practices.
About 320
registered orthopedic, spine, pain, dermatology, plastic and aesthetic organizations in Minnesota. About 245 in the metro and about 75 outside it.
Home care and senior living
The largest segment in the state and the least like the others. The person choosing is an adult child comparing three options online at eleven at night, under time pressure, with no way to judge quality. That is a trust and brand problem more than a marketing problem, and almost nobody in this segment has solved it. It is also the segment most likely to be a real company with real budget rather than one owner and a laptop.
Who holds it: an owner or partner on about 1,870, a president, CEO or executive director on about 1,610, an administrator on about 940, and a finance lead on about 440. Multi-site operators here have a genuine head office, so this is the one row where a longer sale is worth the patience.
Why a network does not reach it: it is an operations industry, not a marketing one. Its leaders go to care conferences, not creative ones.
About 5,900
registered home health, assisted living, in-home support, hospice and skilled nursing organizations in Minnesota. About 4,200 in the metro and about 1,720 outside it. An operator with several sites appears once per site.
Behavioral and mental health
Enormous, growing quickly, and mostly very small. Nearly half of these name an owner or founder on the registration, the highest count of any segment here, because most are one or two clinicians who set up their own practice. The honest read is that a large share cannot carry a full brand and web build, and the ones that can are the group practices consolidating several clinicians under one name. That subset is the target. The count below is the pool it sits in, not the target itself.
Who holds it: the owner or founder on about 2,670, a president or executive director on about 1,180, the clinician themselves on about 540, and an administrator on about 380.
Why a network does not reach it: a therapist in private practice is commercially invisible. They advertise on directories, not to businesses, and they are never in the room where a marketing consultancy gets recommended.
About 5,900
registered counseling, psychology, behavioral health and substance use organizations in Minnesota. About 4,120 in the metro and about 1,790 outside it. Treat this as a pool to filter rather than a target list.
The rest of your stated market, counted honestly
YARI also works with founders, service-based businesses and personal brands generally, and that market cannot be counted this way. The state business register lists entities and their registered agents. It does not say what a business does, how large it is, whether it is still trading in any meaningful sense, or whether it has ever bought marketing. Any number built from it would be four fifths noise, so this row carries no number rather than an invented one. That market is reached by naming companies one at a time against a signal, not by counting a register.
Who holds it: the founder or owner, in almost every case. That much is safe to say.
No public count
no register enumerates service businesses by what they do or whether they buy marketing, so this segment is built by name and by signal rather than counted.

Where the openings are

1
In this market the buyer and the budget are the same person, and there is almost never a marketing seat in between. Across the roughly 18,600 Minnesota organizations in the segments above, the person each one names on its federal registration is an owner, partner or founder about 7,270 times, and a president, CEO or executive director about 4,490 more. Fourteen of them name anybody carrying a marketing or business development title. That is a signature on a filing rather than a marketing org chart, so treat it as shape and not as gospel, but the shape is unusually clear: one person decides, that person also runs the business, and nothing you propose has to survive a committee.
2
About a third of this market sits outside the Twin Cities, and that is the third a Minneapolis network does not touch. Roughly 6,100 of these organizations are outside the metro. Rochester, Duluth, St. Cloud and Mankato between them carry more than 2,200 registered organizations of every kind. An owner in Duluth is not fighting off Minneapolis studios for attention, because none of them are calling. The work reaches them the same way it reaches anyone: by name, in writing, with something specific about their own business in the first line.
3
A count is not a list, and the gap between the two is where the actual work sits. Everything above tells you how many exist and who signs. It does not tell you which ones have a website that has not moved in three years, which just added a second location, which changed their name and never changed their branding, or which are running paid ads badly right now. Those are the ones worth a first message, and they are found segment by segment rather than all at once. That filtering step is the difference between a market of 18,600 and a working list of forty.
Built from public federal registries, current to July 2026, and counted for Minnesota only. Counts are banded deliberately. The figures count registered organizations at a Minnesota practice location, so an operator with several sites appears once per site, and a segment with no credible public number says so rather than showing one. The role split is taken from the person each organization names as its authorized official on that registration, which is a signature on a filing rather than a marketing org chart.
ENQUIRER CONSULTING GROUP
enquirerconsulting.com